Successful Business Development and Marketing Activities are essential pre requisites to be shortlisted/accepted as a possible supplier. Once shortlisted full attention has to be paid to the tendering process.
For public procurement programs full compliance with the specified requirement are mandatory. But compliance and “selling features” are as important in Business to Business programs as for public programs.
Hence, a structured tender preparation process is critical. SBD Consulting can support or manage that process.
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